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The Design of a Hoodie 06/03/2014

What goes into making a good hoodie? Surprisingly, according to this article from WIRED it’s all about mechanics. American Giant have an ex-Apple engineer as their creative designer, and they claim that’s it’s down to his technological mindset that their hoodies are considered to be the best in America. But can designing i-phones really help you make great hoodies? Yes; as with everything it’s the basic components that make the final product.